Skincare with the numbers on the front.
Ten formulas, each with one job. Every strength is printed on the label, every ingredient is listed on the page, and the science behind it is a click away.
Free delivery over RM 100 in Peninsular Malaysia. Fragrance-free, always.
Strengths on the label
Niacinamide 5%, retinol 0.3%, salicylic acid 2%. No proprietary blends.
The 1% line
Every ingredient list shows where the amounts drop below 1%, the point the labelling rule stops ordering them.
Fragrance-free
No fragrance, no essential oils, in any product in the range.
Notified, not just claimed
Every product page shows its NPRA notification number, a placeholder in this demo.
Best sellers
Shop all 10 productsGentle Gel Cleanser
Low-foam gel that rinses clean and leaves skin comfortable
Start with what your skin is doing
- Breakouts and oilFor oily, congested or blemish-prone skin.4 products
- Dullness and uneven toneFor a flat look and marks that hang around.4 products
- Dryness and tightnessFor skin that feels tight, rough or thirsty.5 products
- Easily irritated skinFor skin that stings, flushes or reacts fast.4 products
- Sun protectionFor every day outdoors, and near a window.1 products
- Early fine linesFor the look of fine lines and rough texture.4 products
Vitamin C at 10%, in the form the research used
L-ascorbic acid is the form of vitamin C with the most studies behind it. It has to sit at a low pH and away from light, so we set it at 3.0 to 3.5 and pack it in amber glass.
The shaded band is the range that reviews describe. Trials ran 5% to 15%; absorption tops out near 20% (Pinnell 2001, Telang 2013).

The UV index does not check the weather
MetMalaysia says thin cloud does little to cut UV, and that you cannot feel it or judge it by the temperature. UVA passes through glass. So the routine is boring on purpose: sunscreen every morning, two fingers' length, topped up when you are out.
Not sure where to start?
Answer five short questions and get a morning and night routine with the reasons, a weekly plan that keeps retinol and acids apart, and one tap to add it all to your bag.
Build my routineExample: combination skin, uneven tone
Morning
- Gentle Gel Cleanser
- Vitamin C 10% Serum
- Niacinamide 5% Serum
- Centella Calming Gel
- Daily Sunscreen SPF 50 PA++++
Night
- Gentle Gel Cleanser
- Centella Calming Gel
About RM 278 for the whole routine
Sets
Routines that cost less than their parts. The saving is real: it is the difference between the set and the products bought one by one.
Daily Essentials Set
Cleanser, moisturiser and sunscreen. The three steps that matter most.
- Gentle Gel Cleanser
- Barrier Moisturiser
- Daily Sunscreen SPF 50 PA++++
RM 155Was RM 176, you save RM 21Save RM 21 (12%)Even Tone Set
Vitamin C, niacinamide and sunscreen with a cleanser to start.
- Gentle Gel Cleanser
- Vitamin C 10% Serum
- Niacinamide 5% Serum
- Daily Sunscreen SPF 50 PA++++
RM 219Was RM 249, you save RM 30Save RM 30 (12%)
What we promise

Formulas you can read
Full ingredient lists with the actives marked and the amounts stated. Each page says what the research supports and what it does not.

Claims that stay inside the rules
We follow NPRA's guideline for cosmetic claims. That is why you will read 'helps the look of' and never 'cures' or 'treats'.

Packaging that does a job
Amber glass for vitamin C, opaque black glass for retinol, tubes for sunscreen and gel. The pack is chosen to protect the formula.
What people say
Every review here is a sample written for this demo, and the mixed ones are there on purpose. The effects of a product may vary among individuals.
- Sample review
A sensible first routine
Bought it for my wife. Simple, and the sunscreen is the one she actually uses.
Nabil Z., Seremban. Normal skin.
- Sample review
Blackheads on my nose look less obvious
Two nights a week and a moisturiser after. Patience, it is a slow one.
Lydia O., Kuala Lumpur. Oily skin.
BHA 2% Clarifying Liquid - Sample review
Cooling and not sticky
Lovely on humid days. It sits well under sunscreen and my skin looks calmer after a week of using it morning and night.
Tasha R., Kuala Lumpur. Combination skin.
Centella Calming Gel - Sample review
No white cast on my skin
I have medium-tan skin and it goes on clear. No sting in the eyes when I sweat. Bought two.
Ain B., Kuala Lumpur. Combination skin.
Daily Sunscreen SPF 50 PA++++ - Sample review
My go-to cream
Thick without being greasy. Use it morning and night and my skin holds moisture much better.
Rina A., Kuala Lumpur. Dry skin.
Barrier Moisturiser - Sample review
My air-con office skin says thanks
Skin feels bouncier by lunch when I apply to damp skin. I always seal it with the moisturiser.
Siti Z., Kuantan. Dry skin.
Hyaluronic Acid 1% Serum
Read before you buy
All articles Sun, 5 min read
What the UV index means for your sunscreen in Malaysia
It is a forecast for the strongest sun of the day. Here is how to read it, and why the tropics make sunscreen a daily habit.
Sun, 5 min read
How much sunscreen is enough? The two-finger rule, checked
Labels assume a thick layer. Most of us put on a third to a half of it. Here is where the two-finger rule comes from and how far it can be trusted.
Actives, 6 min read
Starting retinol: a schedule that respects your skin
Retinol is slow, and irritation is common when you rush it. What the dermatology sources say, and the schedule we suggest.
Questions
Where do I start if I have never used actives?
Start with the three steps every dermatology source agrees on: a gentle cleanser, a moisturiser and a broad-spectrum sunscreen. Add one active at a time, a few weeks apart, and patch test each one.
Can I use vitamin C and retinol together?
Not in the same routine while you are new to them. Use vitamin C in the morning and retinol at night, which is also what Cleveland Clinic suggests for acids and retinol. Wear sunscreen every morning either way.
Are your products safe in pregnancy?
Our Retinol Night Serum is not for use in pregnancy or when trying to conceive, and you should ask your doctor before using it while breastfeeding. Ask your doctor before using the BHA Liquid too. This is general information, not medical advice.
How long until I see results?
Longer than most marketing says. Hydration and comfort are immediate. Studies on tone and texture ran 4 to 12 weeks, and retinol takes 12 weeks or more. Results vary from person to person.
Do you deliver to Sabah and Sarawak?
Yes. Delivery is RM 18 to Sabah, Sarawak and Labuan and takes 3 to 7 working days, and it is free over RM 150. Peninsular Malaysia is RM 7, 1 to 4 working days, and free over RM 100.
Is Lumira Skin halal?
A halal logo may only appear on a cosmetic that JAKIM or a JAKIM-recognised body has certified, product by product. Lumira Skin is a demo brand and holds no halal certificate, so none is shown. A real brand would put its certificate number here.











