A skincare brand that shows its working
Lumira Skin makes ten formulas and two sets for Malaysian skin, and puts the numbers where you can see them: on the label, on the page and next to the research they come from.
How we decide
One job per product
A serum that does one thing at a strength people have studied is easier to judge, and easier to stop using if it does not suit you. Nothing here claims to fix everything.
Strengths you can check
Niacinamide 5%, retinol 0.3%, salicylic acid 2%. When a strength sits inside a range that studies or rules use, we draw the range next to it.
Rules before marketing
In Malaysia a cosmetic has to be notified with NPRA before it is sold, and its claims stay on the cosmetic side of the line. So we say 'helps the look of', never 'treats' or 'heals'.
Sun first
Malaysia sits near the equator. The first thing we would tell a new customer is to wear sunscreen every morning, and the last thing we would sell them is a serum instead.
Packaging that protects the formula
Vitamin C oxidises in light and air, so it lives in amber glass. Retinol breaks down the same way, so it goes in opaque black glass. Sunscreen and the calming gel are in tubes because you squeeze them onto fingers, and cleanser has a pump for one measured dose.
Every pack carries the details NPRA's labelling annex lists: what it is for, how to use it, the full ingredient list, country of manufacture, net content, the notification holder's name and address, a batch number and an expiry date.
What is real on this site, and what is not
Lumira Skin is a demo brand made by Hanastudio to show what a transparent skincare shop can look like. The brand, its company, its reviews, its contact details and its NPRA notification numbers are invented and marked as such.
The rest is real: the ingredient science, with the studies and pages we read linked from every claim; the ingredient limits, from NPRA's annexes; the claim wording, from NPRA's guideline for cosmetic claims; the delivery and returns norms, from the Malaysian shops we checked; and the prices, placed against what similar products sell for in Malaysia today. One example: azelaic acid is on NPRA's list of substances that must not be in a cosmetic, so we do not sell it, though many marketplaces do.
Company name, registration number, address, phone, email and NPRA notification numbers on this site are demo placeholders. Lumira Skin is a fictional brand.